The Diploma in Marketing offered by Sipway Campus is a professionally designed programme that provides students with comprehensive knowledge and practical skills in modern marketing concepts, consumer behavior, branding, digital marketing, sales strategies, and business communication. The programme is structured to prepare learners for dynamic careers in marketing, advertising, customer relationship management, and business development within today’s competitive business environment.
This programme focuses on developing a strong understanding of how organizations identify customer needs, create value, promote products and services, and build lasting customer relationships. Students will gain practical exposure to both traditional and digital marketing techniques, enabling them to understand current market trends, online consumer behavior, and strategic marketing practices used by modern businesses.
The curriculum combines theoretical foundations with real-world applications through case studies, presentations, marketing projects, digital marketing activities, and practical business scenarios. Learners will develop analytical thinking, creativity, communication skills, leadership abilities, and problem-solving competencies essential for successful careers in marketing and business sectors.
The Diploma in Marketing also introduces students to branding strategies, social media marketing, advertising campaigns, sales management, market research, and customer engagement techniques while strengthening professional communication and organizational skills. The programme is suitable for school leavers, entrepreneurs, business professionals, and individuals seeking career advancement in marketing and business management fields.
Key Learning Outcomes
- Understand the fundamental concepts and principles of marketing
- Analyze consumer behavior and market trends effectively
- Apply marketing strategies in real-world business environments
- Develop digital marketing and social media marketing skills
- Understand branding, advertising, and promotional techniques
- Conduct basic market research and customer analysis
- Develop effective communication and presentation skills
- Understand sales management and customer relationship strategies
- Apply strategic thinking and problem-solving techniques in marketing activities
- Create and evaluate marketing plans and promotional campaigns
- Gain practical knowledge of online marketing tools and platforms
- Understand the importance of customer satisfaction and brand loyalty
- Improve teamwork, leadership, and organizational skills
- Develop creative thinking for business and marketing innovation
Course Structure & Modules
Semester 01 – Foundations of Marketing
Module Code | Module Name | Credits |
|---|---|---|
DMKT 1113 | Introduction to Marketing | 3 |
DMKT 1123 | Consumer Behavior | 3 |
DMKT 1133 | Business Communication | 3 |
DMKT 1143 | Digital Marketing | 3 |
DMKT 1153 | Sales and Retail Management | 3 |
Total Credits (Semester 01): 15
Semester 02 – Applied & Digital Marketing
| Module Code | Module Name | Credits |
|---|---|---|
| DMKT 1213 | Content & Social Media Marketing | 3 |
| DMKT 1223 | Search Engine & Email Marketing | 3 |
| DMKT 1233 | Brand Management | 3 |
| DMKT 1243 | Marketing Strategy & Planning | 3 |
| DMKT 1253 | Integrated Marketing Project | 3 |
Total Credits (Semester 02): 15
Total Credit Value
- Total Program Credits: 30
Entry Requirements
Applicants seeking admission to the Executive Diploma in Business Management should fulfill one of the following minimum qualifications:
- G.C.E. Ordinary Level (O/L) qualification in any stream
- G.C.E. Advanced Level (A/L) qualification in any stream
- Successful completion of a Certificate course or equivalent qualification
- School leavers interested in business and management studies
- Working professionals seeking to improve business and managerial knowledge
Course Fee
Registration Fee
- LKR 2,000/-
Full Course Fee
- LKR 24,000/-
One-Time Payment
- LKR 20,000/-
(Special discounted payment)
Installments
- LKR 4,000 × 6
- Total: LKR 24,000/-
